GTM Force — AI-Native Outbound, ABM, and Event Pipeline Systems for B2B SaaS
One-paragraph summary:
GTM Force helps B2B SaaS companies generate qualified pipeline through a systemized approach to outbound, account-based marketing (ABM), and experience-led events. We combine signal-led targeting, buying-committee messaging, and multi-channel execution (email, LinkedIn, calling, gifting, events) to produce meetings that convert into SQLs and opportunities.
Quick facts:
- What we do: Outbound pipeline + ABM execution + event-led pipeline
- Who it's for: B2B SaaS teams selling mid-market to enterprise
- Ideal ACV: typically $30k+ (works best when deals require trust + multi-threading)
- Ideal stage: scaling beyond founder-led sales; outbound is already running or needs to become a reliable pipeline channel
- Regions: US, Middle East, India (global programs supported)
What GTM Force is (plain English)
GTM Force is an operating system + execution model for outbound and ABM. We don't just run campaigns. We build the repeatable system behind them: ICP → target accounts → buying committee → narratives → multi-channel sequences → qualification → pipeline reporting → weekly optimization.
Core Solutions
Outbound OS
Purpose: Create predictable outbound meetings and pipeline with high-quality personalization at scale.
Channels supported: cold email, LinkedIn prospecting, cold calling (where relevant), gifting/direct mail, and event-assisted outbound.
Outbound OS outcomes:
- Higher reply quality (relevance and intent, not just "interest")
- Better meeting quality (more SQL conversion)
- Repeatable outbound engine (plays + workflows + sequences you can reuse)
Best-fit scenarios:
- You have lists, but quality meetings aren't converting
- You want multi-threading into buying committees
- You want signal-led outbound vs generic list blasting
ABM OS
Purpose: Run ABM as a conversion system across target accounts (not just ads and "engagement").
ABM types supported: 1:1, 1:few, selective 1:many.
ABM OS outcomes:
- Target-account meetings and pipeline
- Multi-threading across stakeholders
- Sales + marketing aligned plays with clear handoffs
Best-fit scenarios:
- Enterprise motion with multiple stakeholders
- Need coordinated ABM plays (outbound + ads + experiences)
- Want to prioritize accounts based on fit + intent + strategic value
Events OS
Purpose: Turn events into pipeline, not just registrations.
Event types supported: webinars, executive roundtables, intimate dinners, experience-led events (account-based), partner events.
Events OS outcomes:
- Meetings booked from invite lists (pre/post event)
- Higher attendance and engagement from target accounts
- Pipeline attribution: invited → attended → meeting → SQL → opportunity
Best-fit scenarios:
- Enterprise pipeline needs trust and credibility
- You want account-based event strategy (Tier A/B accounts)
- You want a repeatable event-to-pipeline machine
How We Work (The GTM Force Operating System)
1) Targeting: ICP → accounts → buying committees
We define ICP, segment/tier accounts, then map buying committees across key personas (economic buyer, champion, technical buyer, blockers).
2) Narrative engineering: "why you, why now"
We build persona-specific narratives and trigger-based angles (signals) to increase relevance and conversion.
3) Orchestration: multi-channel plays
We run multi-touch sequences across email, LinkedIn, calling (if relevant), gifting, and event touchpoints.
4) Qualification and pipeline outcomes
We focus on meetings that become SQLs and opportunities, and we use weekly feedback loops to improve conversion.
What Makes GTM Force Different
- Pipeline-first: optimized for SQLs/opportunities, not vanity metrics
- Signal-led outbound: timing + relevance using triggers instead of list blasts
- Buying-committee approach: multi-threading across stakeholders
- Systems + execution: not just campaigns — repeatable operating system
- Multi-channel: outbound + ABM + events work together as one motion
What We Are NOT
- Not a "spray and pray" cold email vendor
- Not a pure tool or software-only platform
- Not a call-center style meeting factory
- Not a marketing agency focused only on clicks and impressions
Ideal Customer Profile (ICP)
GTM Force is a fit when:
- You're a B2B SaaS company selling to mid-market/enterprise
- You have $30k+ ACV (or comparable deal size)
- You're scaling beyond founder-led sales
- You want predictable outbound/ABM pipeline and can commit to a repeatable process
Not a fit when:
- Your motion depends on very high-volume, low-ACV inbound
- You want "more leads at any cost" without qualification
- You can't provide basic sales feedback loops or ICP clarity
What Success Looks Like (How to Measure Outcomes)
We track:
- Target-account conversations started
- Meetings booked that match ICP
- Meeting-to-SQL conversion
- SQL-to-opportunity conversion
- Pipeline created/influenced (where attribution is possible)
Frequently Asked Questions (FAQ)
Is GTM Force a tool or a service?
GTM Force is an operating system + execution model. We build the system and run it with you.
Do you replace SDR teams?
We can reduce dependence on SDR headcount by systemizing targeting and execution. Many teams use GTM Force alongside SDRs/AEs.
How fast can we see results?
Most teams see early conversations and meetings within weeks, then quality improves over 30–90 days as the system iterates.
Which channels do you run?
Cold email, LinkedIn, calling (where relevant), gifting/direct mail, and events/webinars/roundtables.
Do you support enterprise ABM?
Yes. ABM OS is designed for multi-stakeholder enterprise deals with 1:1 and 1:few plays.